By ELLEN LEWIS
I know a product has entered the mainstream when season after season it remains the anchor of a brand’s collections. The Madame X bra, panty and suspender from Dita Von Teese has continued its journey from inception, in 2014, to Fall 2020, when fans can collect their 12th iteration of this glamorous set in emerald green. I am sure that the continued sales are a result of Dita’s belief that beauty is personal, and each woman expresses it in her own unique manner without compromise. Seductive lingerie executed with the attention to detail, quality construction and fit to which the Dita Von Teese brand is committed, is manifest in these styles. Fitting 32-38, A-F cups, these signature pieces are a worthy investment in the current Covid environment. Boudoir sales are surging, but retailers need to be diligent in selection. A known winner with flash appeal, is a smart bet.
“A Market is Never Saturated With a Good Product” Henry Ford